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SEO Content Manager

St. Louis, MO, USA Req #77
Tuesday, November 17, 2020

Position Summary:

Drives qualified traffic to company websites by setting/achieving annual SEO (Search Engine Optimization) objectives. Responsible for writing and editing content of each site.  Employs internal/external analytic tools to measure and oversee all related vendor support relationships.
  

Essential Duties and Responsibilities:

  • Oversee website performance and content for current websites inclusive of but not limited to unitedvanlines.com, mayflower.com, unigroupinc.com, unigrouplogistics.com and unigroupworldwide.com.
  • In partnership with third party vendor, create, measure and report SEO performance goals for all websites.
  • Create and write quality web content based on SEO performance objectives.
  • Knowledge of Content Management Systems (CMS) tools.
  • Analyze website performance using various online analytical tools including BrightEdge and Google Analytics.
  • In collaboration with brand managers, write and edit website content to meet branding messages and maintain the “feel” of the UniGroup family of websites.
  • Collaborate with business units and Information Technology stakeholders to implement content elements.
  • Coordinate internal and external vendor relationships to review and analyze third party data as well as manage and evaluate value of measurable results.
  •  Establish on-going department contact with various areas of the company to develop clear understanding of business results and support needed.
  • Maintain current knowledge of trends and developments in digital marketing and related cross-channel technology requirements, including best practices for mobile, local SEO and location-based marketing
  • Possess a comprehensive understanding of how blogging, press releases, social media and related strategies integrate with overall SEO strategies
  • Support corporate social media strategy by developing related content for use in on and offsite tactics
  • Develop and implement cross-channel content calendar

Education, License or Certification:

  • Bachelors’ degree with emphasis in Marketing, Business, Statistics or Information Technology or related field.

Experience:

  • Five+ years of relevant progressive experience and Internet marketing experience at agency or organization level.

Other details

  • Job Function Manager
  • Pay Type Salary
  • St. Louis, MO, USA