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Marketing Research Manager

Philadelphia, PA, USA Req #74
Wednesday, December 23, 2020

About The Philadelphia Inquirer, PBC

Since 1829, The Philadelphia Inquirer has been “asking on behalf of the people” by providing essential journalism for the diverse communities of the Philadelphia region. The Inquirer, a for-profit public benefit corporation owned by the non-profit Lenfest Institute, produces Pulitzer Prize-winning journalism that changes lives and leads to lasting reforms. Its multiple brand platforms — including newspapers, Inquirer.com, e-Editions, apps, newsletters, and live events — reach a growing audience of more than 10 million people a month. “In a free state, there should always be an inquirer asking on behalf of the people: Why? Why? Why?” — John Norvell, Inquirer co-founder

Job Summary

This role is primarily a B2B research role role that will help drive The Inquirer’s advertising revenue goals. 

 

What You’ll Do

  • Lead market research initiatives and keep a pulse on consumer sentiment, trends, and the broader marketplace landscape to inform recommendations.
  • Synthesize data and research findings into action-oriented insights for the sales and marketing team to drive revenue.
  • Field, analyze, and package primary research to share key learnings, using data to create compelling narratives for sales materials.
  • Craft go-to-market sales materials and establish quality control for our message to the business and advertising community including digital and social channels.
  • Position, package, and create awareness of The Inquirer’s brand value proposition and brand identity.
  • Identify competitive strategy and advantage.
  • Collaborate on interesting visual ways to present data in brand and sales materials working with iStudios, Sales and Marketing.
  • Work collaboratively with key stakeholders to assess business problems and translate insights into action-oriented business recommendations; Establish a process to respond to RFPs with a consistent voice and compelling brand story.
  • Develop insights and key facts repository — definitive reference of who we are, who we speak to, and what we offer, as well as the competitive marketplace. Use research and data to craft Inquirer brand story and strengthen brand strategy to audience, community and advertisers.
  • Establish which research vendors are needed to fulfill your responsibilities, communicate and align on approach and establish best practices. Negotiate the contracts and manage those relationships.
  • Work closely with consumer marketing team to host reader panels and surveys to drive sales, events, and brand goals. 

Who We’re Looking For

  • 2-3 years experience in market research
  • Knowledge of the media industry and advertising sales planning
  • Hands-on doer with experience pulling data from syndicated sources such as Clarita
  • Familiarity with Google Analytics
  • Ability to turn raw data into presentation material by building charts and graphs, and deriving insights
  • Innovative and explorative with the ability to analyze and communicate data to diverse groups
  • Keeps up to date on trends and best practices

*We know not everyone reading this will fit exactly what we’ve described. We encourage everyone to apply who shares our passion for indispensable journalism and our drive to create a sustainable business model to support it. As an equal opportunity employer, The Inquirer is committed to fostering a diverse and inclusive culture, and we especially encourage members of underrepresented communities to submit an application, including women, people of color, LGBTQ people, and people with special needs*

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Other details

  • Pay Type Salary
  • Philadelphia, PA, USA