Water Country - Marketing Assistant I

JOB SUMMARY

The Marketing Assistant will play an important role in the strategic planning and implementation of marketing programs that drive revenue and engagement through the use of various marketing channels including website, email, social media and display. The Marketing Assistant will broaden their understanding of marketing and communication practices that maximize attendance, revenue and guest experience.

KEY DUTIES AND RESPONSIBILITIES

• Directly participate in development of marketing initiatives and campaigns
• Compose and distribute various forms of written communication such as press releases, social media posts, reports, creative briefs, blog posts and website content

• Plan and execute large-scale special events, content creation and field-marketing
• Provide exceptional guest service for guests visiting the park or inquiring online
• Capture, edit and publish live and scheduled digital content across multiple channels including websites, social media, digital displays and print across multiple departments
• Build and maintain a library of digital assets including photos, videos and other creative
• Respond to guest service matters in person and online, including online review sites such as Google, Yelp, Trip Advisor, etc.; serve as a brand ambassador to partners, media and guests

• Research, measure, analyze and report out on key performance indicators as needed

• Various marketing, sales, and office duties as assigned

SKILLS / QUALIFICATIONS / REQUIREMENTS:

• Strong problem solving ability
• Excellent written and verbal communication skills
• Strong organizational and analytical skills with attention to detail
• Must be able to work effectively both independently and in a team setting

• Ability to work days, evenings, holidays and extended hours as business dictates
• Experience capturing and editing photos and videos using Adobe platforms a plus

(This position is eligible for internship credit)