Director of Paid Media

Cambridge, MA, USA ● Virtual Req #12190
Wednesday, November 4, 2020
Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched reach at the national and local level, Gannett touches the lives of nearly 140 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include the USA TODAY and more than 260 daily local newspaper brands, digital marketing services companies ReachLocal, WordStream, and ThriveHive and U.K. media company Newsquest. There's never been a better time to join our talented team. Visit Gannett.com/Careers to learn more about our opportunities, and visit Gannett Privacy Policy to understand our privacy policy.

About Reviewed

 

Buying stuff is easy. Buying the right thing is hard. That’s where we can help. Reviewed, a part of the USA TODAY Network, brings consumers the most scientific and trustworthy reviews available, written by our team of experts. We believe that tough, objective reviews are the best way to analyze products. We provide readers with insightful, practical, and entertaining stories that help them make informed decisions.

 

Reviewed is looking for a Director of Paid Media to oversee our paid search efforts. This individual will oversee SEM projects.

 

What is needed

  • Develop a comprehensive strategy to increases qualified audience that drives revenue growth through paid media
  • Provide end-to-end project management for SEM and other digital projects
  • Ensure timelines are met across multiple business functions including editorial, analytics, web development, marketing, business development, and more
  • Regularly communicate projects updates and expectations
  • Quickly adapt to timeline changes, identify potential obstacles, and develop contingency plans
  • Delegate tasks when necessary

Desired skills

  • 3-4 years of experience in a related role
  • Experience working cross-functionally within an organization
  • An understanding of SEM, web development and user experience, analytics, and affiliate marketing
  • Familiar with Google Ads and Google Analytics
  • A quick learner who can effectively cope with change, shift gears comfortably, and make decisions without having the complete picture
  • Self-starter with exceptional communication and organizational skills
  • An individual who possess an intrinsic drive to learn and innovate
#content
Gannett Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status. 

Other details

  • Job Family Consumer Marketing & Sales
  • Job Function Marketing
  • Pay Type Salary
  • Cambridge, MA, USA
  • Virtual